​Shepherd Park Sports Properties is a boutique advisory firm specializing in supporting buy-side and sell-side investment transactions in the sports industry. We provide consulting advice to sports teams owners looking to sell interests in their team and related properties, as well as offer buy-side expertise to athletes, former athletes, celebrities and other individuals interested in sports-related business investments.

 

Having relationships with commissioners, senior executives of every major professional sports league and many team controlling owners, we furnish our clients unique access to secure, trusted capital opportunities not accessible to anyone else. 

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Market Overview

Today, there is a robust environment for investments in professional sports teams, leagues and other properties. A driving factor in the increased transaction volume and increase in valuations is new and well-capitalized entities that sit on both the distribution and investment sides of the market. Significant changes and disruption in traditional media have driven increased competition for live content, including sports rights among new market entrants (Meta, Amazon, Apple, Netflix, Google).

 

Driven by global expansion, access to once niche audiences, investments in sports franchises, leagues, and infrastructure properties are at an all-time high. These opportunities are driving a new investment class of athletes, celebrities, media moguls, private equity funds and individual investors to enter the market.